Results From the Field.

Context

A Series B financial operations SaaS company needed to break into mid-market CFO accounts in the $50M–$250M revenue band. Their internal SDR team had been unable to penetrate this segment through standard outbound.

Challenge

CFOs at this company size are heavily gatekept and receive high volumes of generic outreach. The client's previous sequences had a sub-1% reply rate.

Approach

We built a dedicated sending infrastructure, mapped 340 qualified accounts against the client's ICP, and deployed a 5-touch sequence calibrated for CFO reading patterns — concise, direct, and anchored to a specific operational pain point.

Context

A management consulting firm specializing in operational restructuring wanted to expand beyond referral-driven growth into a repeatable outbound channel targeting Operational Directors at manufacturing and logistics companies.

Challenge

The firm had no outbound infrastructure and no internal capacity to build one. They needed a fully managed solution that could run in parallel with their existing client delivery work.

Approach

We ran three simultaneous ICP tracks — manufacturing, logistics, and distribution — each with tailored messaging and separate sending infrastructure. Qualification criteria required confirmed budget authority and an active operational initiative.

Context

A procurement software vendor had identified 60 target enterprise accounts but had been unable to secure meetings despite 18 months of internal outreach efforts. Decision-makers were not responding to their existing sequences.

Challenge

The accounts were well-known to the client's team — the problem was not identification but access. Existing outreach had burned the primary contacts at several accounts.

Approach

We rebuilt the contact strategy from scratch, identifying secondary decision-makers and economic buyers within each account, and deployed a cold infrastructure with no prior sending history to those contacts.